At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
The Marketing Manager, Business Intelligence will become a trusted advisor to point-of-care leadership by uncovering key insights and making strategic recommendations to advance key point-of-care assets in the pre-launch through launch phases. This will be accomplished by designing, implementing, and managing market research and global competitive intelligence projects.
This individual will identify key business issues and opportunities and address information needs via primary and secondary research, synthesize results from multiple studies and sources, and communicate implications and recommendations to cross-functional and commercial teams. This individual will build upon strong point-of-care and customer knowledge, integrate information from multiple sources to develop business implications, and become a valued member of the commercial team.
Key responsibilities include:
Act as market intelligence lead for key commercial team relationships focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues
Proactively identify and frame key business issues in order to clarify and align objectives, research approaches and recommendations and adapt to evolving business needs
Create cartridge specific forecasts using data collected via analytical reporting along with insights gained via marketing & sales intelligence
Develop sales and marketing reporting best practices for commercial organization
Act as the lead in developing and reporting packages for field based sales reps, field support teams, channel & POL field teams and executive leadership.
Example of reporting packages to include forecast, demand plan, sales pipeline, sales revenue by (cartridge, rep, manager, sales director.)
Synthesize data from disparate legacy systems with the ability to quickly identify & communicate specific recommendations that allow the commercial organization to develop macro level strategies down to product and local area specific strategies via the US marketing organization.
Analyze and interpret research data, synthesize insights and implications, and clearly and persuasively communicate recommendations verbally and in writing to a wide variety of cross-functional and global audiences
Maintain a leadership role as the commercial lead for SFDC; this will include communication with key commercial segments on strategy, reporting and CRM capabilities
Act as the intermediary between SFDC technical lead and commercial organization to drive correct reporting, strategy and insights in the market
Ensure key multi-stakeholder insights and recommendations are quickly and appropriately shared with cross-functional partners as well as regions and key affiliates; provide leadership to regions and US Affiliate within tumor area
Maintain organizational knowledge on all insights and performance data generated relative to the point-of-care supported; including market and competitive trends, health care environmental influences and investment performance against various channels. Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses.
Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer
Develop and update comprehensive annual intelligence plans including budget management and managing tradeoffs based on commercial priorities; engage and supervise external marketing research suppliers to ensure timely and high quality project execution
Collaborate with marketing research team members, key vendors and the external market research community to identify and bring innovative custom research approaches to the organization
Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines
Bachelors Degree with at least 8 years related business experience or MBA with 6 years related experience (marketing research experience, product marketing, brand marketing and commercial strategy development & execution) . MBA concentration in marketing research or marketing is a strong plus.
Exceptional analytical, mathematical and problem solving skills
Excellent oral and written communication skills (including presentation and listening skills)
Excellent strategic thinking capabilities and equally excellent tactical execution skills
Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving
Excellent interpersonal and communication skills (both verbal and written)
Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Senior Executives
Previous people management experience
Advanced knowledge of custom research methodologies
Proven experience as an integral member of a high performing work team
APOC Point of Care
United States > Princeton : 400 College Road East
Yes, 20 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
More than a century ago, physician and drug store proprietor Dr. Wallace C. Abbott started the Abbott Alkaloidal Company with the mission of championing scientific investigation for the benefit of both patients and physicians.
Today, we operate with approximately 74,000 employees around the world, working to improve human health through nutrition, diagnostics, medical devices and pharmaceuticals....
A spirit of innovation and a keen, steady eye on pushing the frontiers of science is how our company has thrived for over 125 years. Today, we're working tirelessly to carry on that great legacy and to make the next century better than the last.
The world’s population is growing. Our strong presence in more than 150 countries puts us in a position to contribute globally to a future with better healthcare.